A leading furniture and home retail enterprise with a strong omnichannel presence handled a high volume of inbound and outbound sales enquiries every day. It generated plenty of leads across digital and offline channels, but qualifying every prospect by hand before handing them to the sales team caused delays, inconsistent qualification, and missed opportunities, especially outside business hours. We built an AI voice solution that handles both inbound and outbound calls, qualifies prospects automatically, classifies lead quality, and transfers high-intent conversations straight to a sales rep.
The sales team was stretched thin by a manual qualification process that could not keep up with the volume of leads.
- Large volumes of inbound and outbound interactions, all qualified by hand
- Inconsistent lead scoring, since every rep qualified prospects differently
- Slow response times that cost engagement and conversions
- Missed opportunities outside business hours, when no one was available
- Sales time spent on low-intent prospects instead of high-value ones
We designed and deployed an AI voice lead qualification platform that automates the opening sales conversation and plugs into the client's existing lead management workflow.
AI voice qualification
Holds a natural conversation with each prospect over voice and gathers the information needed to assess the lead.
Intelligent lead classification
A qualification model built on the client's own sales criteria reads buying intent and sorts leads into Hot, Warm, or Cold.
Dynamic lead scoring
A predefined scoring formula rates lead quality in real time, so every interaction is qualified the same way.
Smart call transfer
The moment a lead meets the hot-lead criteria, the call is handed straight to a live sales rep for immediate engagement.
24x7 voice assistance
Handles enquiries well beyond business hours, so prospects always get an immediate response.
Inbound and outbound calling
Manages incoming enquiries and runs outbound qualification calls for new leads and follow-ups.
- •Standardized qualification with one consistent, AI-driven scoring framework
- •Less manual effort for the sales team, with initial conversations automated
- •Faster engagement with high-intent prospects through instant call transfers
- •Lead qualification and customer support extended to 24x7
- •Reps freed to focus on qualified, high-potential opportunities
- •A scalable voice setup handling inbound and outbound calls at the same time
By combining conversational AI, lead scoring, and automated call routing, the client now engages prospects around the clock, qualifies every lead the same way, and points the sales team at the prospects most likely to convert.